Tribune Publishing

Working with TP’s Branding and Digital Acquisition Marketing Teams, I’ve designed many successful campaigns since March of 2017. Teaming up with talented writers, we delivered these campaigns concept through completion. Each campaign is executed for all properties including The Baltimore Sun, Capital Gazette, Chicago Tribune, Daily Press, New York Daily News, Hartford Courant, Los Angeles Times, The Morning Call, Orlando Sentinel, The San Diego Union-Tribune, Sun Sentinel, and Virginian Pilot. Channels I’m working in include email, social media, and onsite, including banners, modals and interstitials. To date, our Black Friday/Cyber Monday campaign is the most successful digital acquisition campaign TP has ever launched.

NEWS THAT SHAPES NEW YORK'S STORY
NEWS THAT SHAPES NEW YORK'S STORY

First in the series, kicking off the Daily News Centennial Campaign
BATTLING TO SAVE THE APOLLO
BATTLING TO SAVE THE APOLLO

Creating a consistent header for each ad, we folded the main theme into the designs while covering specific editorial series like the Apollo Theater feature.

ADVOCATING FOR THE HEROES OF SEPTEMBER 11TH.
ADVOCATING FOR THE HEROES OF SEPTEMBER 11TH.

This ad covers the ongoing battle to keep the issue of benefits for 911 first responders front and center, with the Daily News leading the way once again.
LEADING THE JOURNEY TO JUSTICE
LEADING THE JOURNEY TO JUSTICE

The Daily News covered the Child Victims Act for over a decade, helping get this important legislation signed into law.

RALLYING NEW YORKERS TO SAVE OUR HORSES
RALLYING NEW YORKERS TO SAVE OUR HORSES

Thanks to the Daily News, horses continue to reign in NYC.
CELEBRATING NEW YORK'S FANDOM
CELEBRATING NEW YORK'S FANDOM

Featured Story: 1969. Daily News sports coverage continues to deliver for New York’s fan base.
FOREVER CHAMPIONING EVERYDAY PEOPLE
FOREVER CHAMPIONING EVERYDAY PEOPLE

Featured Story: 1986 - Jimmy Breslin Pulitzer Prize

RELENTLESSLY PURSUING THE TRUTH
RELENTLESSLY PURSUING THE TRUTH

Featured Story: 1974 - 14-Article Medicaid Probe Pulitzer Prize
CELEBRATING 100 YEARS
CELEBRATING 100 YEARS

Daily News Home Page Takeover with top and bottom responsive banners, branded side rails and vertical content piece
CELEBRATING 100 YEARS
CELEBRATING 100 YEARS

Daily News Centennial Campaign Facebook Post

Daily News Gazebo - NEWS THAT SHAPES NEW YORK'S STORY
Daily News Gazebo - NEWS THAT SHAPES NEW YORK'S STORY

Daily News Centennial Campaign Event Booth Design
MIDSUMMER SALE
MIDSUMMER SALE

Digital Acquisition 4-Effort Email Series - 12 Free Weeks
The Truth Can Get Dirty
The Truth Can Get Dirty

LA Times Digital Acquisition - Dirty John Podcast Banner
Exclusive Subscription Offer
Exclusive Subscription Offer

LA Times Digital Acquisition - Dirty John Podcast Landing Page
BEST OFFER SALE
BEST OFFER SALE

Black Friday/Cyber Monday Acquisition Email Series
Thank You For Being A Loyal Reader
Thank You For Being A Loyal Reader

Chicago Tribune Monthly Subscriber Email - CT Selects

KNOW... SEE... NAVIGATE... AWAKEN... YOUR WORLD.
KNOW... SEE... NAVIGATE... AWAKEN... YOUR WORLD.

Empowerment Campaign 4-Effort Digital Acquisition Email Series

ENJOY THE PERKS
ENJOY THE PERKS

LA Times Subscriber Benefits Email

SPECIAL SUBSCRIBER MESSAGE
SPECIAL SUBSCRIBER MESSAGE

Print Ad Promoting Digital Activation to Subscribers
SPONSOR A STUDENT
SPONSOR A STUDENT

Student Sponsorship Campaign Print Ad

AAAS

My first project for AAAS was a redesign of a voucher-style acquisition package. Their existing piece had a plain, one color design, virtually no branding and was yielding very low response rates. The redesign was a well-branded, benefit driven package that quickly became the control. The success of this simple package opened the door to an exciting body of work that included multi-channel campaigns for direct response, branding, acquisition, retention, member-get-a-member, institutional sales, ad sales support and more.

BABY EINSTEIN
BABY EINSTEIN

Public service announcement executed in print, outdoor, digital and event marketing
GIVE KNOWLEDGE
GIVE KNOWLEDGE

Holiday gifting full page direct response print ad

FUEL SOME THOUGHT
FUEL SOME THOUGHT

AAAS Alternative Energy Full Page Print Ad - General Awareness

AAAS Voucher Package Brochure
AAAS Voucher Package Brochure

Member Acquisition - DM Package Brochure, Front / Inside / Back
AAAS Voucher Package OE
AAAS Voucher Package OE

Membership Acquisition - DM Package Redesign

AAAS Voucher Package Statement of Benefits
AAAS Voucher Package Statement of Benefits

Member Acquisition - DM Package Redesign
A Dream Told Me to Do It
A Dream Told Me to Do It

1st in a series of full page ads to AAAS members driving traffic to new MemberCentral web site. Using real case studies and breakthrough science, this ad communicated the benefits of MemberCentral.
Make Your Smartphone Even Smarter
Make Your Smartphone Even Smarter

2nd in a series of full page ads to AAAS members driving traffic to new MemberCentral web site. This ad featured MemberCentral podcasts.
AAAS Half Issue
AAAS Half Issue

This full page acquisition ad kicked off a multi-level campaign directed to readers of Science who had access through their institution, but did not have an individual membership.
AAAS 9 x 12 Breakthrough Issue Package
AAAS 9 x 12 Breakthrough Issue Package

This 9 x 12, double window package featured a free Breakthrough of the Year issue, letter and statement of benefits which flew the package. Personalization on the order form of the statement of benefits appeared through a smaller window on the mailing side.
WHO OWNS DEEP SPACE?
WHO OWNS DEEP SPACE?

“Big Question” print ad series for driving traffic to AAAS Member Central website
GENETIC PROFILING?
GENETIC PROFILING?

“Big Question” print ad series for driving traffic to AAAS Member Central website
RECOVERY AFTER BRAIN SURGERY?
RECOVERY AFTER BRAIN SURGERY?

“Big Question” print ad series for driving traffic to AAAS Member Central website

The Economist

I’ve enjoyed working with The Economist since late 1999. My first deliverable was providing content development and design for their Academic Marketing website to students and professors. This was followed by years of successful campaigns for their Academic Marketing Program. In addition to academic marketing, we’ve worked extensively with several Economist marketing teams, executing both digital and print campaigns for branding, acquisition, renewals and billing, member-get-a-member, holiday gifting, and more.

Never Lose Your Place in the World
Never Lose Your Place in the World

2’ x 4’, two-sided banner used for academic conferences.

Evolution of a Student
Evolution of a Student

Full-Page Ad and Event Poster for Academic Marketing to Professors

In Life, It's Best To Major In Everything
In Life, It's Best To Major In Everything

Intro offer, 4-panel gifting wrap for college grads

MORE FOR LESS
MORE FOR LESS

2-Sided FSI, Handout and Acquisition Direct Mail Package Buckslip.
IT'S THE THOUGHT THAT COUNTS.
IT'S THE THOUGHT THAT COUNTS.

Economist MGM Holiday Gifting 4-Page FSI

THIS HOLIDAY GIVE SOME THOUGHT.
THIS HOLIDAY GIVE SOME THOUGHT.

Economist Gifting - Acquisition In-App Digital Ad
12 FOR $15
12 FOR $15

Acquisition - Responsive Design Email
THE ECONOMIST JUST GOT SMARTER
THE ECONOMIST JUST GOT SMARTER

Acquisition - Digital Edition Onsert And Mobile Banner

KINDLING FOR BRIGHT SPARKS.
KINDLING FOR BRIGHT SPARKS.

Economist Gifting - Acquisition In-App Digital Ad
Economist-GradGift-Welcome-Overlay3.jpg
Economist-GradGift-Welcome-Overlay1.jpg
Economist-GradGift-Welcome-Overlay2.jpg
THE PERFECT GUIDE FOR THE JOURNEY OF A LIFETIME.
THE PERFECT GUIDE FOR THE JOURNEY OF A LIFETIME.

Economist Grad Gift Campaign - Digital Overlay Series
Augment Your Reality.
Augment Your Reality.

Event Material - 2-Sided Acquisition Handout For AIESEC Conference
SOME GIFTS ARE MORE THOUGHTFUL THAN OTHERS.
SOME GIFTS ARE MORE THOUGHTFUL THAN OTHERS.

Economist Gifting - Two-Sided Renewal Buckslip
Keep The Change.
Keep The Change.

Two-Sided Gift Renewal Package Insert
GET A WORLD VIEW.
GET A WORLD VIEW.

Acquisition - 640 x 960 Mobile Banner With Intro Offer

Front Running Election Coverage.
Front Running Election Coverage.

2-Sided Election Coverage Announcement to Subscribed Professors.

Think Inside The Box.
Think Inside The Box.

Holiday Gift Package Box Design and Diagonal Onsert
Be Reliably Informed.
Be Reliably Informed.

6 x 9 Retention Self Mailer offering gift-giving customers the opportunity to renew their own subscription through a special offer.
6 FREE ISSUES
6 FREE ISSUES

6 x 9 Acquisition Control Package
Acquisition Insert Cards
Acquisition Insert Cards
Rich Media Storyboards
Rich Media Storyboards

Approved Concepts Executed to Flash Banners

Hearst

In addition to working extensively with Dow Jones, The Economist, Tribune Publishing, and others, I’ve recently been onboarded with Hearst, providing concept through completion creative support. Developing print and digital design campaigns for multiple markets and properties including CT Insider, Comics Kingdom, and more.

Your State. Your Stories. ACTION
Your State. Your Stories. ACTION

Connecticut Insider - 2002 x 2002 Social
Your State. Your Stories. PERFECTION
Your State. Your Stories. PERFECTION

Connecticut Insider - 2002 x 2002 Social
Your State. Your Stories. IMPACT
Your State. Your Stories. IMPACT

Connecticut Insider - 2002 x 2002 Social
Your State. Your Stories. ACTION
Your State. Your Stories. ACTION

Connecticut Insider - Full Page Print Ad
Your State. Your Stories. IMPACT
Your State. Your Stories. IMPACT

Connecticut Insider - Outdoor Billboard
Your State. Your Stories. ACTION
Your State. Your Stories. ACTION

Connecticut Insider - Outdoor Billboard
We'll Be Brief
We'll Be Brief

Comics Kingdom - No Pants Day Responsive Email
Mother's Day Sale
Mother's Day Sale

Comics Kingdom - Mother’s Day Responsive Email
CC Decline Email - Effort 1
CC Decline Email - Effort 1

Responsive Design Emails - All Markets
CC Decline Email Effort 2
CC Decline Email Effort 2

Responsive Design Emails - All Markets
CC Decline Email - Effort 3
CC Decline Email - Effort 3

Responsive Design Emails - All Markets
CC Decline Email - Effort 4
CC Decline Email - Effort 4

Responsive Design Emails - All Markets
CC Decline Email - Effort 5
CC Decline Email - Effort 5

Responsive Design Emails - All Markets

Dow Jones

My work with Dow Jones started in late 1998 designing special edition rack cards and point of purchase signage for The Wall Street Journal Circulation Marketing team. This quickly expanded to acquisition direct marketing in print and digital, retention marketing, brand development and e-commerce. Working closely with all of their internal marketing teams, I created effective and successful multi-channel marketing materials for The Wall Street Journal, WSJ.com, The Journal In Education, The Wall Street Journal Classroom Edition, WSJ Commerce, Barron’s, The Wall Street Journal Business SmartKit and more.

WSJ Commerce Group 62-page Brand Identity Manual
WSJ Commerce Group 62-page Brand Identity Manual

To view full manual click here
A WAY TO HELP BUSINESS MINDS GROW
A WAY TO HELP BUSINESS MINDS GROW

WSJ Business SmartKit. 9 x 12 Pocket Folder, Nested 12-Page Brochure, Sell Sheets and Business Card Holder.
BUSINESS INSIGHTS NURTURED DAILY.
BUSINESS INSIGHTS NURTURED DAILY.

Wall Street Journal Business SmartKit - Full Page House Ad
WELCOME...
WELCOME...

The Wall Street Journal Business SmartKit - New Member Postcard
CRITICAL BUSINESS INTELLIGENCE
CRITICAL BUSINESS INTELLIGENCE

WSJ SmartKit Website Design
ENRICH YOUR BUSINESS PROGRAM
ENRICH YOUR BUSINESS PROGRAM

Journal-In-Education 6-Panel Trifold Brochure
YOUR LIFE HAS EXPANDED...
YOUR LIFE HAS EXPANDED...

Multi-component Acquisition Direct Mail Package Including Faux Stamp, Watermarked Outer Envelope, Multi-panel Brochure, Statement Of Benefits Order Form, Section Inserts and Lift Note

WSJ Commerce - Store
WSJ Commerce - Store

Magazine Ad, HTML Email, 120 x 600 Banner
WSJ Commerce - Travel
WSJ Commerce - Travel

Magazine Ad, HTML Email, 120 x 600 Banner
WSJ Commerce - Wine
WSJ Commerce - Wine

Magazine Ad, HTML Email, 120 x 600 Banner
THE FAST LANE TO MARKET INFORMATION
THE FAST LANE TO MARKET INFORMATION

WSJ.com 4-Panel Market Data Center Brochure - Corporate Solutions
Welcome to WSJ Signature
Welcome to WSJ Signature

For Subscribers Only - Logo/Masthead and Home Page Design
Redeem Your Gift Card
Redeem Your Gift Card

WSJ Amazon Gift Card Promotion - Fulfillment Email
HONORING OUR HEROES ONE COPY AT A TIME
HONORING OUR HEROES ONE COPY AT A TIME

Co-Branded Point Of Sale Poster For Silver Shield Foundation
LIMITED-TIME OFFER
LIMITED-TIME OFFER

Wall Street Journal Student Acquisition Ad And Membership Drive
PUT YOUR COMPANY IN GOOD COMPANY.
PUT YOUR COMPANY IN GOOD COMPANY.

Legacy - Wall Street Journal Classroom Edition Full Page Sponsorship Ad. Includes Original Photography Using Local HS Students.
ADOPT THE WORKING CLASSES.
ADOPT THE WORKING CLASSES.

Legacy - Wall Street Journal Classroom Edition Full Page, Direct Response Sponsorship Ad. Includes Original Photography Using Local HS Students.

World Gym

World Gym deliverables include digital and social ad units as well as on-site print and promotion materials. Working off supplied brief and general copy points, I created each campaign. Each element was designed from scratch and supplied to client in web-ready or print-ready formats. I’ve also curated the photographic selections from hundreds of client-supplied member images, creating catalogues of the best images and separating all the outtakes, making the photo selections for future projects turnkey.

BRING A BUDDY!
BRING A BUDDY!

1080 x 1080 content unit for referral campaign launched during breast cancer awareness month
BRING A BUDDY!
BRING A BUDDY!

1080 x 1920 story unit for referral campaign launched during breast cancer awareness month
BRING A BUDDY!
BRING A BUDDY!

1200 x 900 Google Offer unit for referral campaign launched during breast cancer awareness month
BRING A BUDDY!
BRING A BUDDY!

2050 x 780 Facebook Cover unit for referral campaign launched during breast cancer awareness month
Ambassador Search 2022
Ambassador Search 2022

World Gym Ambassador Campaign A1 Poster
Ambassador Search 2022
Ambassador Search 2022

World Gym Ambassador Campaign 1080 x 1080 Content Unit
Ambassador Search 2022
Ambassador Search 2022

World Gym Ambassador Campaign 1080 x 1080 Content Unit
Ambassador Search 2022
Ambassador Search 2022

World Gym Ambassador Campaign 1080 x 1080 Content Unit
Ambassador Search 2022
Ambassador Search 2022

World Gym Ambassador Campaign 1080 x 1080 Content Unit
Ambassador Search 2022
Ambassador Search 2022

World Gym Ambassador Campaign 2050 x 780 Facebook Cover
WE MISS SEEING YOU FLEX
WE MISS SEEING YOU FLEX

Responsive Winback Email - Effort 1 of 4

WE MISS SEEING YOU FLEX
WE MISS SEEING YOU FLEX

Responsive Winback Email - Effort 2 of 4

WE MISS SEEING YOU FLEX
WE MISS SEEING YOU FLEX

Responsive Winback Email - Effort 3 of 4

WE MISS SEEING YOU FLEX
WE MISS SEEING YOU FLEX

Responsive Winback Email - Effort 4 of 4

Skin Cancer Foundation

Rewarding is an understatement when describing working with Skin Cancer Foundation and being a part of the important cause they are dedicated to. All creative deliverables were developed to engage, inform and educate. I’ve provided full editorial design for three 80+ page books in addition to social posts, direct mail pieces, informational brochures, newsletters and event materials.

Understanding Melanoma
Understanding Melanoma

Book 1 Cover Design
Understanding Melanoma
Understanding Melanoma

Book 1 Back Cover Design
Understanding Squamous Cell Carcinoma
Understanding Squamous Cell Carcinoma

Book 2 Cover Design
Understanding Squamous Cell Carcinoma
Understanding Squamous Cell Carcinoma

Book 2 Back Cover Design
Understanding Basal Cell Carcinoma
Understanding Basal Cell Carcinoma

Book 3 Cover Design
Understanding Basal Cell Carcinoma
Understanding Basal Cell Carcinoma

Book 3 Back Cover Design
Table Of Contents
Table Of Contents

UBCC Interior Editorial Design
Section 1 Example
Section 1 Example

UBCC Interior Editorial Design
Section 2 Example
Section 2 Example

UBCC Interior Editorial Design
Section 3 Example - Skin Types
Section 3 Example - Skin Types

UBCC Interior Editorial Design
Section 9 Example - Q&A
Section 9 Example - Q&A

UBCC Interior Editorial Design

Achieve 3000

This collection of brochures, collateral, sales kit components, and event / promotional booth designs helped Achieve 3000 present a bright and cohesive brand identity. The theme is colorful and high-energy, driving sales, engagement and adding life to their impressive array of child and adult literacy products.

MEET THEM AT THEIR LEVEL
MEET THEM AT THEIR LEVEL

8-Panel Gatefold Product Brochure for KidBiz3000 and TeenBiz3000
ACCELERATE ADULT LITERACY
ACCELERATE ADULT LITERACY

Spark3000 Adult Literacy 4-Page Brochure
ACCELERATE ADULT LITERACY
ACCELERATE ADULT LITERACY

Spark3000 - 10’ x 10’ Tradeshow Booth
RAMP UP FOR SUCCESS
RAMP UP FOR SUCCESS

8-Panel Gatefold Brochure With Custom Infographic For Professional Development Services
THE LEADER IN DIFFERENTIATED INSTRUCTION SOLUTIONS
THE LEADER IN DIFFERENTIATED INSTRUCTION SOLUTIONS

KidBiz3000 and TeenBiz3000 4-Page Sellsheet
THE POWER OF ONE
THE POWER OF ONE

KidBiz3000 and TeenBiz3000 - 10’ x 20’ Tradeshow Booth
Achieve3000 ELL Success
Achieve3000 ELL Success

KidBiz3000 and TeenBiz3000 4-Page Multi-Language Support Sellsheet

Anuvia

Several years ago I formed a mutually beneficial strategic alliance with Sybil Jones (Sybil Jones & Co), enabling her to add creative direction, art direction and design services to her already impressive PR company offerings. Since then we’ve collaborated on many successful initiatives including a robust body of work for her largest client, Anuvia Plant Nutrients. Projects have included brochures, collateral, interactive sales presentations, rich media banner campaigns, print ads, package design and more.

ANUVIA SUSTAINABILITY REPORT
ANUVIA SUSTAINABILITY REPORT

20 page brochure design. CLICK HERE to view full PDF.

MORE SUSTAINABLE GREEN
MORE SUSTAINABLE GREEN

Anuvia full-page ad for GreenTRX turf product. CLICK HERE to view matching banners.
The GreenTRX Advantage
The GreenTRX Advantage

300 x 600 HTML5 Animated Banner Ad. VIEW HERE

The GreenTRX Advantage
The GreenTRX Advantage

Responsive Microsite Design for GreenTRX Advantage Launch
VIEW HERE

Digital Experience

Our digital marketing examples include banner ads, html emails, interstitials, social media ads, website designs and more. Executed as digital components for multichannel client campaigns, we also enjoy the opportunity to partner with media companies like StrikeAd, Condé Nast, Adelphic and others who need top-notch creative executed as part of their overall digital media and marketing plans.

BLACK FRIDAY SALE
BLACK FRIDAY SALE

Condé Nast Traveler - 1 Year For $6 Offer 1024 x 576 Banner
1 YEAR FOR JUST $6
1 YEAR FOR JUST $6

Condé Nast Traveler Landing Page Header
YOUR SUPPORT MATTERS
YOUR SUPPORT MATTERS

Los Angeles Times Facebook Carousel
REOPEN THEIR WINDOW TO THE WORLD
REOPEN THEIR WINDOW TO THE WORLD

Economist Gift Renewal - Facebook Post to Lapsed Donors
THANK YOU FOR YOUR LOYALTY!
THANK YOU FOR YOUR LOYALTY!

Economist Gift Renewal Facebook Post to Active Donors
BLACK FRIDAY SALE
BLACK FRIDAY SALE

SELF - Assorted Banners: Exit Pop, Rollover, Footer, Leaderboard
1 YEAR FOR JUST $6
1 YEAR FOR JUST $6

SELF Acquisition Offer - Landing Page Header
NQ_APP_300x250_AN.gif
NQ_APP_728x90_AN.gif
NQ_APP_320x50_AN.gif
BREAK OUT THE BUNNY
BREAK OUT THE BUNNY

300 x 250, 728 x 90, 320 x 50 Animated Nesquik Ads, Landing Page
CELEBRATING 100 YEARS
CELEBRATING 100 YEARS

Daily News Centennial Campaign Facebook Post
TRY OUR APP TODAY!
TRY OUR APP TODAY!

Baltimore Sun App Download Facebook Post
BLACK FRIDAY SALE
BLACK FRIDAY SALE

Golf Digest Landing Page Header
BLACK FRIDAY SALE
BLACK FRIDAY SALE

Golf Digest Assorted Banners: Leaderboard, Facebook, Index River Footer
COOL OFF. DRINK UP.
COOL OFF. DRINK UP.

CVS Rewards Program Banner Campaign
KNOW... SEE... NAVIGATE... AWAKEN... YOUR WORLD.
KNOW... SEE... NAVIGATE... AWAKEN... YOUR WORLD.

Empowerment Campaign 4-Effort Digital Acquisition Email Series
$1 FLASH SALE
$1 FLASH SALE

Acquisition - Unlimited Digital Access Responsive Email

THE PERFECT GUIDE FOR THE JOURNEY OF A LIFETIME.
THE PERFECT GUIDE FOR THE JOURNEY OF A LIFETIME.

Economist Grad Gift Campaign - Digital Overlay Series
Economist-GradGift-Welcome-Overlay2.jpg
Economist-GradGift-Welcome-Overlay3.jpg
Economist-GradGift-Welcome-Overlay4.jpg
GET A WORLD VIEW.
GET A WORLD VIEW.

Acquisition - 640 x 960 Mobile Banner With Intro Offer
12 FOR $15 Introductory Offer
12 FOR $15 Introductory Offer

Acquisition - Responsive Design Email
ALWAYS WORTH OPENING
ALWAYS WORTH OPENING

Economist 300 x 600 Gifting Banner
THE TRUTH CAN GET DIRTY
THE TRUTH CAN GET DIRTY

Dirty John Podcast 900 x 750 Banner

Special Subscription Offers
Special Subscription Offers

Dirty John Podcast - LA Times Desktop Landing Page
WATCHING THE BEARS IS ONLY HALF THE GAME
WATCHING THE BEARS IS ONLY HALF THE GAME

Brad Biggs’ 10 Thoughts Newsletter Responsive Email 1
TALK BEARS WITH THE BEST OF THEM
TALK BEARS WITH THE BEST OF THEM

Brad Biggs’ 10 Thoughts Newsletter Responsive Email 2
GET BRAD BIGGS' 10 THOUGHTS
GET BRAD BIGGS' 10 THOUGHTS

800 x 600 Campaign Interstitial

UMDNJ

Creating a logo and brand identity system for a large organization like UMDNJ was a unique challenge. Comprised of three separate bodies - Medicine, Teaching and Research, the mothership needed a standout corporate badge and a consistent but versatile design that could translate across their many schools and affiliate organizations. With several stakeholders weighing in, the concept, presentation and final approval process was a marathon, but the client was quite satisfied with the end result. Created in 1998, the logo and identity system has been permanently installed and continues to be the centerpiece of the brand. Rolling out a number of campaigns both before and after establishing the final logo and guidelines was a blast, and included “More Ways to Heal”, “UMDNJ WHO, WHAT, WHERE?” and more.

UMDNJ-Brand-Guide-Animation.gif
UMDNJ-Signage.jpg
UMDNJ - MORE WAYS TO HEAL
UMDNJ - MORE WAYS TO HEAL

Umbrella concept introducing “ More Ways” positioning as the headline.
SHEEP
SHEEP

17 Sleep Disorder Specialists. More Ways to Heal.
HEARTS
HEARTS

23 Cardiologists. More Ways to Heal.
FERTILITY
FERTILITY

6 Fertility Clinics. More Ways to Heal.
UMDNJ-Learn.jpg

St. Joseph's Children's Hospital

The Small Miracles campaign concept came right out of an informative tour of this unique children’s hospital. In addition to the colorful and welcoming environment specifically created for children, every piece of medical equipment, every device their doctors employed was literally a miniature version of the adult-sized version. Small Miracles featured original photography using our own children and netted 3 CAMA Awards in the healthcare and overall print campaign categories.

Small-Miracles.jpg
Setting-Kids-Straight.jpg
Load-Off-Your-Chest.jpg
Heart-Of-The-Matter.jpg

Logos

A mission-critical component to any brand, a well designed logo needs to be memorable, identifying a person, product, business or service. Logos influence our decisions, while communicating and representing a company’s values. They are a strategic component to any identity system. Logo development should always encompass the client’s goals and mission while connecting the brand to the world.

UMDNJ Logo and Circular Brandmark

UMDNJ Logo and Circular Brandmark
Super Tool Automotive Logo

Super Tool Automotive Logo
Red • Green • Blue Logo

Red • Green • Blue Logo
Closettec Logo And Tag Line Lockup

Closettec Logo And Tag Line Lockup
Fiducia Global Solutions Logo

Fiducia Global Solutions Logo
Onyx Product Brand Mark for Square Two Golf

Onyx Product Brand Mark for Square Two Golf
Lady Fairway Logo and Club Application

Lady Fairway Logo and Club Application
Legends Initiative Logo

Legends Initiative Logo
Purseonality Logo

Purseonality Logo
Facts On File News Services Logo

Facts On File News Services Logo
Infinity Resources Logo

Infinity Resources Logo
Mapping Technologies International Logo

Mapping Technologies International Logo
Edudex Logo

Edudex Logo
Webbi.com Logo

Webbi.com Logo
Shine Logo

Shine Logo

Legacy

These assorted projects helped a diverse group of clients achieve their marketing goals through B2B, General Awareness, Advocacy, Acquisition and Donation Solicitation.

TROUBLE ACCESSING DATA?
TROUBLE ACCESSING DATA?

Silverline Technologies Full Page Acquisition Ad - Solutions Without Boundaries
NEED HELP FAST?
NEED HELP FAST?

Silverline Technologies Full Page Acquisition Ad - Solutions Without Boundaries
WHAT ARE YOUR CHALLENGES?
WHAT ARE YOUR CHALLENGES?

Silverline Technologies Full Page Acquisition Ad - Solutions Without Boundaries
SEVEN MORE YEARS
SEVEN MORE YEARS

Foundation Fighting Blindness Rollfold - Award Winning Donation Solicitation Brochure
HANDS TIED
HANDS TIED

New Jersey Hospital Association HMO Reform Campaign Full Page Ad

DON'T LET HMOS CALL THE SHOTS
DON'T LET HMOS CALL THE SHOTS

New Jersey Hospital Association HMO Reform Campaign Full Page Ad
DON'T SWALLOW ANOTHER COMPANY LINE
DON'T SWALLOW ANOTHER COMPANY LINE

AT&T Postcard

Signum Biosciences

This unique startup needed a logo, infographic design and an overall look for their sales materials. These pieces delivered a professional, branded look which easily carried across brochures, sales kits, product information sheets and website design.

Anti-Aging Serum
Anti-Aging Serum

8-Panel Product Brochure, Logo Design and Infographic Design
Signal Transduction Modulation
Signal Transduction Modulation

4-Panel STM and Company Positioning Brochure

Sony

Working with several of Sony’s marketing teams as well as their commercial photo printing division, I produced successful campaigns for SonyCard, PictureStation, VAIO, SnapLab and more. Deliverables included statement inserts, brochures, point-of-sale posters, direct mail packages, html emails, website design and trade show posters.

EXPAND...
EXPAND...

Sony B2B Tradeshow Poster/Handout Series - UP-CX1 Digital Photo Printer
BOOST...
BOOST...

Sony B2B Tradeshow Poster/Handout Series - UP-DR150 Digital Photo Printer
ACCELERATE...
ACCELERATE...

Sony B2B Tradeshow Poster/Handout Series - UP-GR700 Digital Photo Printer
DIGITAL PASSPORT PHOTOS IN A SNAP
DIGITAL PASSPORT PHOTOS IN A SNAP

Sony 4-Panel B2B Self Mailer For UPX-C200/20 Camera System
ADD FUN AND PROFIT.
ADD FUN AND PROFIT.

Sony PictureStation Scrapbooking Event Handout
PHOTOS IN A SNAP.
PHOTOS IN A SNAP.

SnapLab Point-Of-Sale Poster
SonyCard Rewards Catalog
SonyCard Rewards Catalog

Rewards Catalog Spread Sesigns
Load Up On Music Downloads
Load Up On Music Downloads

SonyCard Rewards Program Insert
NEW OPPORTUNITIES.
NEW OPPORTUNITIES.

SonyCard Rewards Program Insert
SONY REWARDS
SONY REWARDS

Rewards Program Home Page Design
BROWSE. CLICK. REDEEM.
BROWSE. CLICK. REDEEM.

SonyCard Rewards Program Flyer
2 EASY WAYS TO PICTURE-PERFECT PROFITS
2 EASY WAYS TO PICTURE-PERFECT PROFITS

Sony PictureStation B2B 9 x 12 Direct Mail Package

DEVELOP MINDS.
DEVELOP MINDS.

SnapLab B2B Sellsheet/HTML Email - Education
NOW AND FOREVER.
NOW AND FOREVER.

SnapLab B2B Sellsheet/HTML Email - Event Planning
GO WILD!
GO WILD!

SnapLab B2B Sellsheet/HTML Email - Scrapbooking
SHARE THE MOMENT.
SHARE THE MOMENT.

SnapLab B2B Sellsheet/HTML Email - Event Planning

Combat Sports

Combat Sports Outdoor Laser Tag was interested in expanding their business to include corporate team building events. At that time, their only marketing consisted of some basic, in-house materials and local advertising with no brand focus. I sought to give them an energetic and exciting look that could carry through their entire marketing program and deliver a strong brand presence. Working with supplied photography and client-written copy, I developed a set of catchy headlines to go with a bold, weathered look. Deliverables included brochures, website design, direct marketing print, space ads and html email.

AIM HIGHER.
AIM HIGHER.

Combat Sports Full Page Team Building Ad
IS YOUR TEAM BUILDING STRATEGY ON TARGET?
IS YOUR TEAM BUILDING STRATEGY ON TARGET?

Combat Sports Team Building Postcard
ZERO IN
ZERO IN

Combat Sports Team Building Trifold Brochure
COMBAT SPORTS
COMBAT SPORTS

Team Building Web Site Design

US Express Leasing

Working with USXL, I was retained to create an energetic and cohesive suite of B2B acquisition materials, including sales kit, positioning brochure, sell sheets, postcards and more. Having no existing brand guide to follow, their visual identity and overall tone was developed through the individual design deliverables and carried throughout. I employed a bright primary palette, conceptual imagery and strong but elegant typography resulting in communication with pop. In an industry where marketing material can be somewhat staid and stodgy this collection helped position USXL well above their competition.

NO PAIN. ALL GAIN.
NO PAIN. ALL GAIN.

Acquisition/Lead Generation 6 x 9 Postcard Series
WE'RE ALL EARS!
WE'RE ALL EARS!

Acquisition/Lead Generation 6 x 9 Postcard Series
GO FOR IT!
GO FOR IT!

Acquisition/Lead Generation 6 x 9 Postcard Series
SERVICE
SERVICE

2’ x 4’ Event/Tradeshow Banner
BOOST-GROW-BUILD
BOOST-GROW-BUILD

2’ x 4’ Event/Tradeshow Banner

MARTHA STEWART

Our work with Martha Stewart leverages print and digital marketing for several titles including Everyday Food, Blueprint, Living, Body + Soul and Weddings.

MARTHA'S FAVORITE APRON
MARTHA'S FAVORITE APRON

Everyday Food Acquisition Email Series Part 1 - Free Issue Plus Apron Premium
FROM THE PUBLISHERS OF MARTHA STEWART LIVING!
FROM THE PUBLISHERS OF MARTHA STEWART LIVING!

Everyday Food Acquisition Email Series Part 2 - Save 65% Plus Free Apron
GET A FREE PREVIEW ISSUE!
GET A FREE PREVIEW ISSUE!

Everyday Food Acquisition Series Landing Page
SUBSCRIBE TO MARTHA STEWART LIVING.
SUBSCRIBE TO MARTHA STEWART LIVING.

Martha Stewart Living Acquisition Email - Save Over 37%
FRM ME TO YOU...
FRM ME TO YOU...

Martha Stewart Multi-Title Acquisition Email - Holiday Gift Campaign

GIVE A GIFT SUBSCRIPTION AND SAVE UP TO 71%!
GIVE A GIFT SUBSCRIPTION AND SAVE UP TO 71%!

Multi-Title Gifting Campaign Landing Page

Women's Golf Unlimited

We worked extensively with this specialty golf equipment and apparel organization for several years before the company was eventually sold in 2011. Our projects included print and digital ads, package design, collateral, direct marketing and tradeshow materials for several of their brands.

NANCY LOPEZ GOLF - ASHLEY SET
NANCY LOPEZ GOLF - ASHLEY SET

Package Design for the Ashley Club Set
SQUARE TWO GOLF - OPAL LS SET
SQUARE TWO GOLF - OPAL LS SET

Package Design For Opal LS Club Set
LONGEST DRIVER EVER
LONGEST DRIVER EVER

Nancy Lopez Golf Albany Driver - Full Page Print Ad

GET IN THE SWING AND STAY IN THE GREEN.
GET IN THE SWING AND STAY IN THE GREEN.

Lady Fairway Full Page Ad for Golf Digest
THE OFFER
THE OFFER

HS-1 Driver Ad for Lady Fairway

Foreign Affairs

Working with this unique, bi-monthly periodical we’ve created branded, successful acquisition marketing including brochures, self mailers, print and digital ads, FSIs and more.

IRAN AND THE BOMB
IRAN AND THE BOMB

eBook Full Page Acquisition Ad

INTELLIGENCE FOR THE INTELLIGENT
INTELLIGENCE FOR THE INTELLIGENT

4-Panel FSI With Perf-Out Order Card

GLOBAL INTELLIGENCE DELIVERED
GLOBAL INTELLIGENCE DELIVERED

Acquisition Insert Card Series
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